If it is your first time trying your luck with retail sales, it is vital to keep your store interesting by finding ways to encourage customers to check it out and buy something. All businesses need to generate more sales; that is why you must do everything to increase foot traffic. Here are several practical ideas that are worth trying.
Place signage and banners
If your store is located inside the mall or a commercial district, you need to find ways for shoppers to notice your new store. You can order large roller banners from certain websites like to help you with promotional materials for your business. What is terrific about pop-up banners is that they are easy to set up and carry around. You can place them in strategic places like near the mall entrance, by the concierge or within the walkways where there is steady foot traffic.
Make your store visually attractive to your customers
Most shoppers initially admire what is outside the shop before coming inside to check out the merchandise. Make sure that your signage is visible to all passers-by and the lights are in good working condition. If you have a display window, do what it takes to make it visually appealing to your clients. It would also help to let your customers know what products you have on hand so they will not waste their time visiting your store and looking for items that are no longer available.
Give your store a welcoming atmosphere
Every customer expects to have a good impression once they step foot inside your store. Make them feel welcome by making sure that you have excellent lighting, and the doors are kept open. Your staff should also be there to welcome customers and offer assistance.
Extend your operating hours
Many people are unable to find time to shop during the daytime because they have to be at work during certain hours. If you can control your store hours, then it is a great idea to extend them by opening early and closing late. Extending operating hours will allow customers to visit your shop either before or after office hours.
Offer parking slots
One of the things that most customers are looking for is convenience. You may have exceptional items that are available at an affordable price, but if customers find it hard to park their cars, they will instead go to other places that offer sufficient and convenient parking spaces. Motorcycle and bicycle racks are also a big plus.
Think of different promotions and contests
Encourage your clients to patronise your products by thinking of some exciting ideas. You can host a raffle contest or offer promotions and discounts on several of your products so that customers will be more excited about visiting your store. Promote your ideas via social media, send text messages, and email newsletters.
Lastly, do not forget to gauge the results of your sales strategies and stick to methods that work best for your business.