Choose the Right Emailing Platform for Cold Emailing

Cold emailing can be a great way to reach out to potential customers who you haven’t contacted before. It can help you introduce yourself and your company, and potentially lead to more sales. When done correctly, cold emailing can be a very effective marketing tool. However, there are a few things you should keep in mind to make sure your cold email campaign is successful.

What’s the Difference Between Cold Emailing and Spam?

When most people think of cold emailing, they immediately think of spam. But there’s a big difference between the two. Cold emailing is simply reaching out to someone you don’t know with the hope of starting a relationship, while spam is unsolicited, irrelevant or intrusive messages sent in bulk. 

The problem is that many people view all cold emails as spam, even if they’re well-written and relevant. So how can you avoid coming across as a spammer? Here are a few tips: 

  • Do your research. Make sure you’re sending your email to the right person and that it’s relevant to their interests. 
  • Keep it short and to the point. No one wants to read a long, rambling email from a stranger. 
  • Personalize your message. A generic “Hi, my name is X and I wanted to talk to you about Y” message is more likely to be viewed as spam than a message that sounds like you’ve actually taken the time to get to know the person. 
  • Offer something of value. Whether it is information, a free trial or something else, make sure there’s something in it for the recipient. 

The Benefits of Using a Specialized Emailing Platform

There are a lot of reasons to use a specialized emailing platform for cold email campaigns. 

  • First, they provide high deliverability rates. This is important because it means that more of your emails will actually make it into recipients’ inboxes. 
  • Second, they offer robust tracking and analytics features. This allows you to see how your campaign is performing and make necessary adjustments on the fly. 
  • Third, many of these platforms come with built-in templates and other tools that make it easy to create professional-looking emails. 
  • Finally, using a specialized platform shows that you’re serious about your cold email campaign and are willing to invest in its success.