Sampling in the digital era

There has been a major shift in branding and advertising in recent years. Customers are searching for more straightforward and quicker ways to communicate with their favorite companies and learn about new ones in today’s technologically advanced world. Traditional marketing strategies are gradually losing ground to non-traditional, distinctive, and personalized advertising, which is emerging as the market leader. In order to make a strong and lasting connection with their customers, companies are looking at much more cutting-edge, avant-garde kinds of advertising. 

A company called Samplrr (another sampling agency) specializes in boosting sales and marketing for FMCG products. Strategic alliances, product sampling, and customer interaction are its areas of expertise. It makes sense that a product won’t stand out in a saturated market with a one-size-fits-all approach. For many, Samplrr is their preferred sampling agency.

Online surveying was beginning to catch on at the turn of 2000, and of course, respondents had to answer those questionnaires online. Multiple email-driven panel companies sprouted up quickly to meet this global demand surge. The idea was straightforward: find online users to sign up for your panel, profile them, have them conduct plenty of surveys, and everyone benefits. Most crucially, all of that era’s sample technology was geared toward creating and sustaining panels. It included aggregation, routers, etc. Sampling entailed extracting user profiles via the company database and distributing emails containing a link to the business research survey. It’s just a direct one-to-one connection between the board and the survey.

To raise brand awareness, boost conversions, and foster customer loyalty, intelligent marketers, are more frequently resorting to product sampling.

Product sampling gives customers an experience unlike any other kind of marketing since it places a natural product in their hands. Today, marketers are putting more effort into engaging the five marketing senses—see, hear, touch, taste, and smell—rather than just providing a visual encounter through display ads. Sampling is essential to achieving this.

A phenomenon known as “Digital Product Sampling” leverages new media to develop and advertise interactive sampling programs. Digitally driven sampling initiatives can interact with a larger audience and, more crucially, give businesses a direct line of communication with customers. These kinds of industries are more data-driven and responsive. Using digital product sampling in their plans, brands can get several advantages.


  • Learning about your customers
  • Gain trust by conducting product testing and receiving honest product feedback.
  • Promote more brand loyalty
  • Motivate purchasing choices.

Samplrr has assisted brands in enhancing the effectiveness of their current digital efforts. Brands can provide customers with a genuine product experience by offering a Call-To-Action link to demand free samples on internet advertising.

To produce a powerful and worthwhile customer experience, digital product sampling blends elements of experiential marketing with digital marketing. It is the method that encourages participation and improves product familiarisation.

The rise of APIs has given way to a new era of programmatic, automated, and marketplace-driven sampling.

Within the Programmatic Sampling Era, which started in 2013, everyone wins.

Traditional routing cannot check the accuracy and efficiency of programmatic delivery. Suppliers can offer samples more wisely than routers were able to in the past when they adopted an API-driven strategy. Suppliers can precisely match stable supply with survey possibilities in real time because they have a thorough grasp of their responders and the polls they are targeting. In essence, the survey supplier has access to the entire inventory of surveys and can choose the most suitable respondent from their panels. The API enables providers to generate income more effectively while also improving the respondent experience through their own business priorities by providing the information they need to choose for themselves which participant goes into which survey.

Similarly, programmatic distribution makes it simpler for purchasers to obtain the necessary sample. Project managers find the fielding procedure to be considerably more superficial, and suppliers’ productivity is passed on to the researcher in the form of less worn-out, more attentive respondents. This same programmatic sampling era has resulted in significant cost savings for suppliers, quicker sample delivery for buyers without the hassle of manual bidding, and shorter survey completion times for respondents. Everyone benefits! While Lois has decreased, conversions and incidence percentages have increased.

Samplrr, a product sampling agency, is constantly researching and developing new technology to advance the industry. We enjoy using new technology to create solutions that make internet research simpler, more intelligent, and quicker than ever. The greatest is yet to come; we’re sure of it. A sampling agency needs to be familiar with contemporary digital and social marketing and tried-and-true methods of representation and display.